What are hyperlocal services? These are the services provided within a limited geographic area wherein sellers can deliver products or services in the minimum time period. The delivery of goods usually includes; food, grocery, drugs, furniture, and electronic items. The entire supply chain is located close to the buyer and seller as well.
The local businesses are connected to the end consumers digitally, enabling a way to fast delivery as short trips are covered. Hyperlocal cheap courier services are all about convenience and affordability, which is the ultimate requirement for logistic business and it also acts as a holistic approach in delivery.
Why go hyperlocal?
Brands like Grofers and UberTechnologies have already established themselves as E-commerce giants and they all are hyper-local services.
1) The local service providers don’t have to worry about the delivery as it becomes hassle-free.
2) Another primary reason to go hyperlocal would be the easy accessibility of the internet. Smartphone proliferation has led to an increase in the demand of companies’ domestic courier services that are working under the hyperlocal pipeline. The products usually range from products (medicines and groceries) to services (plumber and electricians), all come under the hyperlocal umbrella.
3) The third reason is the increase in visibility of small-time retailers. All the local retailers are embracing the digital era and are optimizing the resources with these marketplaces.
The best part? All the retailers in your locality will be listed and you can surf through which one to choose. The faster delivery of the hyperlocal market makes it an ideal choice for consumers like us to get items delivered right on our doorsteps!
Efficiency and comfort can be found in hyperlocal markets.
Just like every market channel, hyperlocal has a few downfalls.
1)Being scattered- These services are scattered all over the place and it becomes hard to track. Even if customers stay loyal their demands can never be predicted. It becomes pivotal to get used to the ever-changing needs of the customers.
2)Brick and mortar stores – People go weary when buying online and are skeptical about it. The goods are perishable and have a lesser life. Consumers tend to go to physical shops (Brick and Mortar) to buy certain products and assess the quality of products, be it fruits or vegetables.
3)Competition- Every market condition has its vultures circling around to capture a larger chunk and it becomes pivotal for the e-commerce websites to stand apart. The pioneers in this sector have already dug deep and are stable while the newcomers need to strategize a way to rise. Tie-ups with the local sellers and optimize the production.
4)Offering Home pickup courier service more than local stores-With local brick and mortar stores being dominant, it will be a challenge for the hyperlocal products and services to offer something different. Being a tricky affair, word of mouth marketing and big offers will play a great role in this.
The hyperlocal service market was valued at 1,324.2 billion dollars in 2019 and is estimated to reach 3,643.3 billion by 2027. It is the right time for you to leverage this powerful tool to expand your e-commerce business. With only a few shortcomings, hyperlocal products/services hold a greater potential!